In the past 15 years, the United Kingdom & the European Union have Essay

In the past 15 years, the United Kingdom & the European Union have created a legal and regulatory dodging that encourages the ad - Essay ExampleFor the counterbalance time in history, contracts net be routinely entered by parties who have never met, who have had no precedent relationship, who do not know each other and who may often be located in different legal jurisdictions. When internet shopping was first introduced in the mid-90s, these facts represented major hurdles to consumer confidence towards online sellers. Indeed, in a traditional shopping experience, the consumer is located on the premises of the retailer, can see the goods and run provided to others and can interact with staff and other shoppers during the process of making a shopping decision. Moreover, in the event of a problem with the goods or services purchased, the consumer can return to the premises and interact with the service desk, or even alert friends, family, the local authorities or perhaps the medi a in the event of unresolved issues. This take aim of extensive horizontal interaction and recourses is not only required to make the retailer more personable to the shopper and thereby secure, establish and propagate the businesss goodwill, it was also the key ingredient missing from online shopping in its early years, some of which is addressed by the United Kingdoms e-commerce laws. The urgency for online businesses to provide their geographical address, contact information, business registration information and supervising regulatory or professional bodies (Business Link, n.d.) addresses many of these concerns, but above all gives the consumer i) the misfortune to recognize, report and avoid recidivist fraudulent businesses, ii) the peace of mind that not only are the regulatory authorities watching, but iii) fraudulent businesses can be found out and prosecuted if needed. All these benefits synergize to bolster consumer confidence. As rapid technological advancements over th e past decade have made powerful and versatile electronic devices accessible to the general public, the computer and electronic gadget culture has secured a foothold in all spheres of society. An extensive online culture has developed with social media, realistic friends, digital media and electronic hobbies of all kinds, and every single one of these phenomena has almost completely replaced their offline counterpart (CBC, 2011), especially in the younger generations that have grown-up with ready access to this culture. It was inevitable that this cultural shift would also transform other aspects of daily life, from becoming one of the leading causes of motor vehicle collisions to being able to do all banking, shopping and business meetings in the palm of ones hand, wherever a wireless internet connection is available. As a assume result of consumer confidence bolstered by the regulatory framework, the United Kingdom has become one of the leading electronic economies of the world , both in terms of proportion of retail sales and amount spent per capita (Robinson, 2010). Just as the younger generation in the 80s was a force pushing home frolic systems and gaming consoles into every home and the younger generation in the 90s pushed personal computers, high-speed internet and digital media into every household, the current